ITALIAN CREATIVITY SINCE 1885
BIANCHI IS THE MOST HISTORIC AND PRESTIGIOUS BRAND OF BICYCLES. OUR HERITAGE, OVER 130 YEARS STRONG, STARTED IN MILAN IN 1885 WITH EDOARDO BIANCHI, CANNOT BE EQUALLED IN THE CYCLING WORLD. OUR POSITIONING EMBODIES THE BEST OF WHAT ITALY CAN OFFER TO THE WORLD: A COMMITMENT TO BUILD PRODUCTS AS ARTISANS “A REGOLA D’ARTE”, AS WELL AS DISTINGUISHING DESIGN, STYLE AND TASTE.
eBIke Central was approached by Bianchi based on our focus on the highest quality brand eBikes in the world. Well, what higher quality, more well known brand is out there other then Bianchi. The company is an absolute Pioneer in the entire bicycling industry and history.
Bianchi is the most historic and prestigious brand of bicycles. Our heritage, over 130 years strong, started in Milan in 1885 with Edoardo Bianchi, cannot be equalled in the cycling world. Our positioning embodies the best of what Italy can offer to the world: a commitment to build products as artisans – “a regola d’arte”, distinguishing design, style and taste.
Our wide-range of products fans out gradually to meet the needs of the professional and the casual rider, one who loves nature or one who simply wants to move quickly through urban traffic. We provide the ideal bicycle for every type of cyclist.
"Bianchi USA Launches new e-Omnia Collection", Bicycle Retailer Magazine, July 2, 2021, Tustin, CA – Marconi Automotive Museum, Bianchi USA's CEO Pat Hus and the North American leadership team . Article link here.
Edoardo Bianchi said that the best way to test a product was to race it. That’s how the Reparto Corse or Racing Department was born. You can always learn something from man’s extreme fatigue racing a bike. Bianchi has always been able to take full advantage from those sensations and feedback to improve and test every bike thoroughly. Just like in motor racing, we have always had a dedicated division following the riders to improve in competitions. Innovation, science and technology come together with man’s sensations. It is not a mystery that for over 100 years this dedication has allowed our champions to win and enabled Bianchi to deliver excellence.
The primary purpose of the event was to introduce the new e-Omnia eBike collection of bicycles that were prominently displayed throughout the museum with an expansive display of Ferraris and other exotic Italian cars serving as the backdrop. The evening started with a historical presentation of the impressive 136-year history of the Bianchi brand including racing legends like Fausto Coppi and Marco Pantani, "the Pirate''. Arguably two of the greatest World Tour riders of all time!
Clearly the message of the night was innovation, Hus said, "Bianchi did not get into the eBike space with a me-too product, it's innovative, it's different, it's got a look to it, it's got a story to it, I am so happy with what we did." Hus went on to say, "There is a new vision going on here today, and you will start to get a sense of it today, with new leadership in Italy and the USA." "Introducing Bianchi LIF-e, inspiration and innovation to deliver a new electric mobility and lifestyle collection."
The eBike collection includes all disciplines, road racing, gravel, mountain, city, touring, and he noted, "If there is an eBike opportunity, we are going to go after it, we are going to go after it aggressively." Hus (Bianchi USA's CEO) stated emphatically. Bianchi started this project three years ago, hiring staff, engineers and product leaders to invest in the eBike space.
All the new e-Omnia model platforms feature Bosch motors and battery systems known for their quality, range, sophisticated motors and global support network. END Bicycle Retailer article.
We are very excited to offer this legendary brand!
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