Bulls eBikes has announced that it has become the new Title Sponsor of the Sea Otter Classic annually at the famous Laguna Seca Raceway near Monterey, California.
It is a celebration of cycling with racing (road, mountain, cyclocross, eMTB), rides, exhibitors, test rides, music, food & drinks, and more! This sponsorship covers the next three years.
Sea Otter’s e-MTB race will be named the “Bulls eMTB Race ePowered by Bosch’ and will be in place for at least the next three years.
Bosch eBike Systems is the anchor sponsor. Bulls uses the Bosch eBike System on many of their Urban and Off Road eBikes. Bulls launched its e-bike line in 2016 at the Sea Otter Classic.
The Sea Otter Classic is hosted annually
We could not be more proud to carry the Bulls eBike line. Made in Germany!
Here are quotes from the leaders of Bulls and Bosch eBike Systems:
“The Sea Otter Classic has arguably been the most significant trade event in our company’s history. We humbly launched our U.S. division in a 10-by-10-foot booth at the Sea Otter Classic three years ago, and through exceptional innovation and growth have risen to a position that affords us the opportunity to become the official e-bike sponsor,” said Fernando Endara at Bulls. “Along with innovation, Bulls holds a strong race pedigree, and the Sea Otter Classic strikes a perfect balance for us — the ability to showcase and demo our extensive lineup of premium bikes and prove our products at the ‘Bulls eMTB Race ePowered by Bosch.’ We are honored and excited to see what’s to come over the next three years with fans, athletes, and professionals at the Sea Otter Classic by our side.”
“We’re excited to welcome BULLS aboard as our Gold level e-bike sponsor,” said Frank Yohannan, the president and CEO of the Sea Otter Classic. “As the e-bike market continues to expand, Sea Otter Classic attendees expect to see and demo the best in this category. Bulls will deliver!”
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