Attended the eBike Summit at Shimano HQ

The timing has been great with our attendance of Interbike last September, followed by to ebike expos in Miami and Philadelphia. The year ended with a bang, with the attendance of the Fourth Annual eBike Summit,

The 2017 e-Bike Summit put on by BPSA and People for Bikes, hosted by Shimano at their U.S. headquarters in Irvine, CA, was an informative blast. The summit drew advocates and industry reps from OEMs, IBDs and EBDs. There were competitors sitting beside each other, working together to create awareness about eBikes in general.

Here are a few highlights. 

Advocacy Efforts

  • In 2017, four states passed e-bike friendly law- Arkansas, Colorado, Illinois and Michigan. A total of 10 states have passed the standard legislation.
  • Mapped acceptable eMTBs trails across the U.S.
  • Developed advocacy playbook
  • Held demos for land managers

Market Research

  • The typical e-bikes customer is a 55-64 year old, caucasian male that makes 100,000-149,000 annually.
  • 93% of e-bike riders had ridden standard bikes as adults. In other words, they have experience riding, debunking the myth that e-bike riders don’t know what they’re doing.
  • The majority of riders polled, 51%, report that they are in very good or excellent health
  • The most popular category of new eBikes purchased was eMTB at 29%, compared to 12% conversion kits installed on new standard bikes with and 13% step-thru models.
  • 80% of e-Bikes were purchased in the last 3 years
  • About 50% of e-bike buyers used information from product comparison sites, and over 20% visited retailers to make their buying decisions
    battery range was the highest consideration for purchase, followed by price.
  • A vast majority of e-bike trips replaced solo car drives.
    more research and stats

eBike Central at eBike Summit, Shimano HQ

eBike Central at eBike Summit, Shimano HQ

 

eBike Central at eBike Summit, eBike PaneleBike Central at eBike Summit, Retail Update
eBike Central at eBike Summit, eMTB panel